(SEO) search engine optimization
What is SEO?
In the simplest of terms, Search Engine Optimization (SEO) is how you help customers find your business on the internet. When you type a search into Google, for example, “how to market my small business”, google sends out signals that “crawl” the internet searching for which pages to pull up. There are over 200 different factors that come into play when Google decides who comes up first on a search. Consequently, if you aren’t paying attention to your SEO, you might not come up at all.
- Sources (including those that link to your site)
- Word Count
- Mobile Friendliness
- User Interaction
These are important factors to keep in mind when marketing your business online, but don’t let it intimidate you. There are a lot of helpful tips on the internet that can help you improve your search-ability.
Why is this important to Your Small Business?
When is the last time you were looking for a new mechanic? A new restaurant to visit? Or one of those “little disk things you use to move furniture”?
Where did you look? The phone book? Can you remember the last time you even used a phone book? If you are a millennial, you may be asking, “what is a phone book?”
SEO is important, because customers need to find you before they can purchase from you.
How do you use it?
There are a tips out there to get you started and really boost your SEO. Here are a few to get you started:
- Check your spelling and grammar. This is the quickest and easiest way to improve your SEO, and your readers will appreciate it too.
- Be consistent. Create a schedule and stick with it. If you commit to blogging once a week, every Friday, do it!
- Make your website mobile friendly. It is no longer ok to just be viewable on a desktop or laptop, your website needs to be easily read on a mobile platform as well.
If you are using a wordpress site, you are in luck! You can download the Yoast SEO plugin to help you make your posts more visible. The plugin will evaluate every post you make and let you know where you stand.
Check out these great articles on SEO and Small Business:
- 5 Ways Small Businesses Can Compete With Giants in SEO
- 11 SEO Tools for Small Business
- 6 Local SEO Strategies For Small Businesses
Keyla McClure joined the SBS team in 2016. She manages front desk operations and is responsible for appointments, website maintenance, client on-boarding and processing client tax documents. Keyla specializes in organizational systems, event planning, and customer service. Keyla holds an MFA from the University of Iowa. She thinks SEO is pretty cool.